Creative Change

In between the urgency of now and the possibility of tomorrow.
In between the urgency of now and the possibility of tomorrow.

We live in a time of unprecedented challenges and incredible opportunities. Here, in between the urgency of today and the possibility of tomorrow, is a space for transformation.
A transformation we believe begins within.

We help heart-led people and organizations to align who they are with how they show up — inside and out. So they can be meaningful contributors to better futures.

From intention to impact — we integrate strategy, brand and culture works in creative, human and inspiring ways.

Integrating strategy, brand and culture.

Services

Inquiry & Insights

Strategy & Positioning

Vision & Mission

Concept & Creative

Naming & Voice

Culture & Integration

Integrating strategy, brand and culture.

Services

Inquiry & Insights

Strategy & Positioning

Vision & Mission

Concept & Creative

Naming & Voice

Culture & Integration

Integrating strategy, brand and culture.

Services

Inquiry & Insights

Strategy & Positioning

Vision & Mission

Concept & Creative

Naming & Voice

Culture & Integration

Programs

01 — Soul Sprint

We listen with attention and reflect with courage, to uncover what truly matters as a foundation for change.

02 — Brand-to-Culture

We help you bring your internal purpose and external expression into harmony.

03 — Strategy that is Alive

We create change with clear, emotive strategic narratives and frameworks that engage people and turn vision into action.

04 — Concept-to-Brand

We collaboratively turn early-stage business ideas into brand concepts, fast.

05 — Brand Partner

We help you with ongoing creative & strategic reflection to stay aligned, intentional, and consistent as you move forward.

Our team

We work with a talented & experienced

We work with a talented & experienced

network of brand builders, change agents,

network of brand builders, change agents,

strategists, project managers and creatives.

strategists, project managers and creatives.

Jorn Bartlema - Founder

A creative & curious strategic mind offering a blend of clarity & poetry — sharp observations and deep inquiry combined with intuitive sensemaking and conceptual thinking. Previous clients a.o. Ahold - Bugaboo - CBRE - City of Amsterdam -- Corio - Hema - Lightyear - Ministry of Economic Affairs - Nike - TedX - Uniqlo

Jorn Bartlema - Founder

A creative & curious mind offering a blend of clarity & poetry — sharp observations and deep inquiry combined with inspiring creativity and conceptual ability. 20+ years of experience as strategy and creative director. Previous clients a.o. Ahold - Bugaboo - CBRE - City of Amsterdam -- Corio - Hema - Lightyear Ministry of Economic Affairs - Nike - TedX - Uniqlo

Jorn Bartlema - Founder

A creative & curious mind offering a blend of clarity & poetry — sharp observations and deep inquiry combined with inspiring creativity and conceptual ability. 20+ years of experience as strategy and creative director. Previous clients a.o. Ahold - Bugaboo - CBRE - City of Amsterdam -- Corio - Hema - Lightyear Ministry of Economic Affairs - Nike - TedX - Uniqlo