Change starts within.

In between the urgency of now and the possibility of tomorrow.
In between the urgency of now and the possibility of tomorrow.

We live in a time of unprecedented challenges and incredible opportunities. Here, in between the urgency of today and the possibility of tomorrow, is a space for transformation.
A transformation we believe begins within.

We help heart-led people and organizations to align who they are with how they show up, inside and out. So they can be meaningful contributors to better futures.

From intention to impact, we integrate strategy, brand and culture works in creative, human and inspiring ways.

Integrating strategy, brand and culture.

Services

Inquiry & Insights

Strategy & Positioning

Vision & Mission

Concept & Creative

Naming & Voice

Culture & Integration

Integrating strategy, brand and culture.

Services

Inquiry & Insights

Strategy & Positioning

Vision & Mission

Concept & Creative

Naming & Voice

Culture & Integration

Integrating strategy, brand and culture.

Services

Inquiry & Insights

Strategy & Positioning

Vision & Mission

Concept & Creative

Naming & Voice

Culture & Integration

Programs

01 — Start

Finding your soul before you scale.

We work with early-stage organizations on a clear and inspiring foundation to build on.

Essence —
Soul, story and strategy.

Embodiment —
Creating a foundation for culture.

Expression —
Developing initial brand and communication assets.

02 —Shift

Transformation from the inside out.

We collaborate with established organizations in transition on getting ready for the next chapter.

Rediscovery —
Reconnecting to who are truly we and what that means for how are we changing.

Repositioning and brand refresh —
Defining and integrating what it means for how we show up and create impact.

Realignment —
Bringing the organisation up-to-date with the new strategy and brand.

03 — Scale

Scaling without losing your soul

We help growing organizations maintain their essence as they expand.

Clarity —
Staying true to who we are while we grow.

Coherence —
Playbooks and programs to nurture the culture and integrate new people and teams.

Consistency —
Making sure the brand remains consistent across expansion.




Our team

We work with a talented & experienced

We work with a talented & experienced

network of brand builders, change agents,

network of brand builders, change agents,

strategists, project managers and creatives.

strategists, project managers and creatives.

Jorn Bartlema - Founder

A creative & curious strategic mind offering a blend of clarity & poetry — sharp observations and deep inquiry combined with intuitive sensemaking and conceptual thinking. Previous clients a.o. Ahold - Bugaboo - CBRE - City of Amsterdam -- Corio - Hema - Lightyear - Ministry of Economic Affairs - Nike - TedX - Uniqlo

Jorn Bartlema - Founder

A creative & curious mind offering a blend of clarity & poetry — sharp observations and deep inquiry combined with inspiring creativity and conceptual ability. 20+ years of experience as strategy and creative director. Previous clients a.o. Ahold - Bugaboo - CBRE - City of Amsterdam -- Corio - Hema - Lightyear Ministry of Economic Affairs - Nike - TedX - Uniqlo

Jorn Bartlema - Founder

A creative & curious mind offering a blend of clarity & poetry — sharp observations and deep inquiry combined with inspiring creativity and conceptual ability. 20+ years of experience as strategy and creative director. Previous clients a.o. Ahold - Bugaboo - CBRE - City of Amsterdam -- Corio - Hema - Lightyear Ministry of Economic Affairs - Nike - TedX - Uniqlo